When it comes to thinking of ideas for your next marketing campaign, you should seriously consider investing in promotional mugs. They have the potential to deliver better brand exposure than any other promotional product and this is exactly what you need if you want more customers enquiring after your products and services and an a potential rise in sales revenue.
There are a huge range of promotional mugs to choose from such as ceramic, china, plastic and travel mugs. The most popular types are ceramic mugs, which are strong, durable and cost effective. They are commonly seen and used in offices and workplaces and even given away as business gifts to corporate clients and partners. If you have ever visited a tourist attraction, there are often ceramic promotional mugs branded with the company’s name and sold as souvenirs. Your company too can brand your own range of branded mugs and attract customers at a trade show or promotional event.
In most cases, all you need is your corporate logo, slogan and contact details printed onto the promotional mug because after your marketing event, customers will take away the mug with them and may want to contact you. Everytime they use the mug for drinking tea or coffee, your brand will be advertised not only in front of them, but potentially to other people aswell e.g. around the office or during the commute to work. The main idea is to get your branded mugs in the hands of people on a frequent or even daily basis so that it brings your company name in their minds.
The cost of promotional mugs is inexpensive, especially when you compare it to the cost of other promotional items that may offer similar longevity. Ordering in bulk from a wholesale supplier is recommended as the cost per unit is lower. A small investment can go a long way, as mugs are items which last for years and will act like a miniature billboard, thus will be doing the hard work of advertising and bringing in more business. In the long run, you won’t be disappointed with their marketing success.
Promotional mugs will remain the leading choice for most companies when they want to market their brand in a fast, effective and easy way. They are extremely functional and frequently used items and whatever your budget, their main purpose will be to expose your brand. Can your other advertising and marketing methods offer the same success and return on your investment?
Promotional and business gifts have proven popular with thousands of companies who want to advertise and market their brand to consumers and clients. Printed mugs are effective promotional items that can be used for many occasions such as meetings, charities, sporting events etc.
One of the main advantages of using printed mugs is the extended life span of the product. Mugs are less likely to be disposed of as opposed to other promotional products such as pens, notepads and calendars. Moreover, people carry mugs around, e.g. in the office, to meetings, whilst commuting and this automatically results in more brand exposure.
It is important to choose the right type of printed mug that will enhance your brand message in the best possible light. There are a variety of mugs available to choose from that can be ordered from wholesale suppliers. Common examples are ceramic printed mugs, which are durable, cost effective and ideal for tea and coffee drinkers. People will always be reminded of your company brand and logo everytime they have a drink, which may well be a daily routine. And if you get associated with people’s everyday’s habits, this can add quality and class to your brand.
Most suppliers can offer product samples that will help you to make the best decision for your marketing campaign. The right printed mug can make your business stand out from your competitors and uniqueness is always a winner with consumers.
It is the longevity and usefulness of mugs that make them popular with companies who want to make a positive impact. Keeping your brand in the forefront of people’s minds is what companies aim to do and all printed mugs do just that. If you think about how many times your brand will get seen, it is likely that people will start to enquire more about your products and services. This is why it is important to not only print your brand name and logo, but also your contact details such as telephone number and email address.
When it comes to marketing, most companies don’t want to spend a great deal of money, especially when there is a recession. But if you carefully plan and invest a range of printed mugs, it can have the potential to expose your brand in a way no other marketing method can. Hand them out to your employees, customers, clients as corporate gifts and you can be sure that will be kept and used again and again.