When you want to form a sustained relationship with customers, clients and other business partners, then one of the best ways to do so is to give them promotional gifts. One of the most popular items are ceramic mugs, which are excellent as corporate gifts as well as promotional giveaways or marketing tools for events.
From offices to workshops, shops or restaurants, you’ll find ceramic mugs of all shapes and sizes. And, if you’ve a wide target audience and wondering how to get your brand in front of them you’ll find promotional mugs a superb choice.
Promotional ceramic mugs are a cheap but effective way to market your brand. Studies have suggested that promotional items beat other forms of advertising (such as television, magazines, radio), in terms of longevity and credibility of a company’s message. Whatever your type of business, you should set aside a small amount of money to invest in your own range of mugs and give your brand maximum exposure.
Ceramic mugs have a very large imprint area for your business logo, message or marketing message. A good example is the marrow mug, which is not only large, but the printing can be wrapped around the surface area of the mug.
Today’s modern technology has also created mugs such as etched ceramic mugs, where your logo is engraved onto the surface of the mug using a sandblasting technique. The result is a slick, stunning mug ideal for corporate gifts for long term clients. They last for ages and will be used over and over again. They will leave a lasting impression and act as an incentive so they will continue to do business with you.
Combining promotional gifts with other forms of marketing has an even better effect. For example, during market trade show events, whilst networking with potential clients, you can keep them intrigued by offering them a free ceramic mug. most people enjoy receiving something for free and you can be sure they’ll keep it because it is an item used almost daily for drinking tea, coffee and other drinks.
The benefits of ceramic mugs are huge and it is a marketing tool that businesses have relied on for decades. No business wants to break the bank when it comes to advertising and marketing but promotional ceramic mugs are incredible value for money. They will certainly benefit your overall sales revenue because if your business logo is constantly in the forefront of customers, then they are more likely to remember you and enquire for your products.
When you find yourself looking for cost effective ways to get your brand advertised in a competitive market, it can often be a struggle to find a solution. Investing in a range of customised promotional mugs is one the best methods to get your brand seen in a quick and easy way, with effective results.
There is a vast array of promotional mugs to choose from and the most simple and popular types are ceramic mugs. For decades, they have been a proven promotional product that has remained trustworthy as giveaways during marketing campaigns. Ceramic mugs are both practical and desirable and offer a long life of regular brand reminders and what better way is there to ensure your brand is being exposed than on an item used almost everyday?
Another popular mug range are travel mugs, which are ideal for commuters or anyone on the go. Wherever people go, your brand will be advertised to more and more customers and will be your key for success. They are extremely cost effective compared to traditional forms of advertising such as TV, radio etc, which are only temporary. Travel mugs offer value for money over a long period of time.
Once you have selected the type of promotional mug you want to produce in bulk, you need a unique, attractive design to make it stand out. A strong brand identity is important for any company’s image and most companies prefer their mugs to match their brand colours for easy recognition. If you choose to design from scratch, there are many colours available therefore opt for a bold type to really make a positive impact. Whatever type of promotional mug you choose, what they all have in common is a large surface area that’s ideal for prominent, eye-catching branding and readable messages.
Your promotional mugs can be given out during marketing trade shows, where there are often prospective customers browsing around whom you should try and target. There doesn’t have to be direct selling involved, as you can simply have a short friendly conversation and provide them with a mug, which should have contact details of your company printed on it.
Once in your prospects homes and offices, you are sure to benefit from a wealth of brand reminders. Promotional mugs will be used continuously, as they will never go out of fashion, even with the major advances in technology seen nowadays. They are items that have the capacity to be used over and over again, making them an excellent advertising tool.
Promotional merchandise is a key aspect of any company’s image. You need a strong, memorable brand identity for attracting customers, and investing in customised promotional mugs will do just that.
Promo-Mugs.net are a leading supplier of printed and promotional mugs in the UK, helping businesses, clubs and organisations promote their company, brand and message. If your business is seeking to buy promotional mugs, then our company is perfect for catering to your specific needs. We have a wide range of fantastic mugs that can be customised for a distinctive look. You can choose from ceramic mugs, colour matched mugs, etched mugs and lots more.
We have a specially trained sales team who can help you find the right product for your next promotional event. Whether it’s a trade show or business conference, we can suggest products to promote your brand to your customers and clients.
Our featured products on our website are the new promotional etched mugs, which boast a special 3D effect. The etching process involves a specialised technique that permanently imprints your logo or message on the side of the mug and the result looks sharp and eye-catching. The etched branding option is available in a large selection of mug styles, including pantone colour matched mugs.
The great benefit of custom printed mugs is that when ordered in bulk, you can get a discount, therefore it is economical and you can save money in the long term. Most products are often kept and used for a long time so this will maximise your brand exposure and even reach a wider marketing audience.
Companies have been investing in promotional ceramic mugs for decades and they have become one of the best selling products. Simple, practical and durable, mugs can feature your brand logo, message and contact details and be exposed to a large audience base. If you’re looking to produce your own range, here are the top three types of ceramic mugs.
The Cambridge ceramic mug is the most frequently seen mug at trade shows, exhibitions and conferences. At these events, you can give away free mugs to interested customers and use it as a chance to talk them about business matters. Cambridge mugs have a corporate appearance and large print area so your brand can get maximum exposure, which is ideal for ensuring that new customers remember your company name and potentially buy your products and services.
If you want to impress clients with a stylish, stunning type of ceramic mug, then marrow mugs are excellent for making a positive impact. They can be pantone matched with your brand colours and are finished with a glossy effect to really stand out from other average mugs. Promotional marrow mugs are also quite large, so you should take advantage of the size and think about perhaps placing a few sweets or treats inside the mug to give as gifts to long term clients or even your employees. The gesture is sure to build a positive relationship and act as an incentive for clients to continue to buy your products.
Photo ceramic mugs go one step further when it comes to branding, as you have the option to print full colour images onto the mug. They provide the clearest message to your customers and if you buy in bulk, they will be seen by a huge audience base. No other marketing method offers this kind of exposure at a reasonable price. Quality should not be overlooked and they would make great business gifts for friends and family, who will appreciate the thought.
Ceramic mugs will continue to be popular for marketing campaigns and branding exercises, since they are used by almost everyone. The way to grab attention is creating a unique design with your business details included, therefore customers can remember your brand and easily contact you. The next time someone’s sips on their cup of tea or coffee, it could be your brand they are seeing so consider creating promotional ceramic mugs today and see how it can enhance your business.