When you want to form a sustained relationship with customers, clients and other business partners, then one of the best ways to do so is to give them promotional gifts. One of the most popular items are ceramic mugs, which are excellent as corporate gifts as well as promotional giveaways or marketing tools for events.
From offices to workshops, shops or restaurants, you’ll find ceramic mugs of all shapes and sizes. And, if you’ve a wide target audience and wondering how to get your brand in front of them you’ll find promotional mugs a superb choice.
Promotional ceramic mugs are a cheap but effective way to market your brand. Studies have suggested that promotional items beat other forms of advertising (such as television, magazines, radio), in terms of longevity and credibility of a company’s message. Whatever your type of business, you should set aside a small amount of money to invest in your own range of mugs and give your brand maximum exposure.
Ceramic mugs have a very large imprint area for your business logo, message or marketing message. A good example is the marrow mug, which is not only large, but the printing can be wrapped around the surface area of the mug.
Today’s modern technology has also created mugs such as etched ceramic mugs, where your logo is engraved onto the surface of the mug using a sandblasting technique. The result is a slick, stunning mug ideal for corporate gifts for long term clients. They last for ages and will be used over and over again. They will leave a lasting impression and act as an incentive so they will continue to do business with you.
Combining promotional gifts with other forms of marketing has an even better effect. For example, during market trade show events, whilst networking with potential clients, you can keep them intrigued by offering them a free ceramic mug. most people enjoy receiving something for free and you can be sure they’ll keep it because it is an item used almost daily for drinking tea, coffee and other drinks.
The benefits of ceramic mugs are huge and it is a marketing tool that businesses have relied on for decades. No business wants to break the bank when it comes to advertising and marketing but promotional ceramic mugs are incredible value for money. They will certainly benefit your overall sales revenue because if your business logo is constantly in the forefront of customers, then they are more likely to remember you and enquire for your products.